Three common reasons homeowners struggle to sell and how to fix them.
Buying a home? Click here to perform a full home search
Selling a home? Click here for an instant home price valuation
Are you struggling to sell your home? If you’re a homeowner who is having difficulty selling, know that you’re not alone. Fortunately, there are ways to combat this issue, and we’re here today to talk about them. Here are the top three reasons why your home may not be selling and what to do about them:
1. Pricing problems. This is a very common issue, as many homeowners price their homes too high in hopes that it will leave room for them to negotiate down. However, this may end up turning buyers away and losing you money in the end. Buyers are comparing your home to others at a higher price range. They’ll likely think that they won’t be able to purchase your home for less than the asking price because the market is hot and the average home is selling for above asking at the moment. This ultimately leads to buyers being turned away from your home before they ever get the chance to consider it. And then as time on the market starts to stack up, buyers will see your home as a potential opportunity to negotiate a lower price for themselves and you’ll get lowball offers.
2. Product problems. Sometimes, there may be a problem with your home. Again, listen to what people say at your open houses and respond to the feedback. Maybe there are renovations or updates you need to make. However, sometimes it can be as simple as decluttering to show that the home has more space. Also, a common problem is staging. The correct staging (including curb appeal, decorations, paint, and much more) will make a huge difference. Another thing that can help you identify problems with the condition of the home before you ever even put it on the market is to have a pre-inspection and consider addressing those items before you go on the market. Work with a professional agent who knows what issues are going to be most concerning to buyers.
3. Marketing problems. The truth is that you won’t sell your home if buyers don’t even hear about it. Make sure you work with an agent who has a top-notch marketing plan. The majority of consumers start their home search by looking online, so make sure you have an excellent listing. Work with someone who knows how to aggressively market your home and get your listing seen by the most people possible. That strategy is going to include things like social media, open houses, potentially staging the home and getting professional photography done.
Know that you’re not the first person to run into one or more of these three problems. They have stopped many sellers in the past, but they don’t have to stop you! If you need help getting over these issues and successfully selling your home, don’t hesitate to reach out. You can call or email us anytime, and we will be happy to serve you.